OpenAI has announced that it is expanding access to its deep research web browsing tool to all paying ChatGPT users. This feature, which helps users produce detailed research reports, will now be available to subscribers of ChatGPT Plus, Team, Enterprise, and Edu plans, allowing them to make use of 10 deep research queries each month. Previously, deep research was exclusive to ChatGPT Pro users, who have a more expensive subscription tier costing $200 per month. Pro users will now enjoy an increase in queries, receiving 120 deep research requests instead of the initial 100.
This move comes amid intense competition in the tech landscape, as companies like OpenAI, Google, and Perplexity strive to promote their similar deep research products. Just last week, Google made its own deep research agent available to all users of Gemini Advanced, further heightening the rivalry in this area. The key motivation behind these launches is to demonstrate the value of premium AI subscriptions to users, as tech companies aim to justify the often high costs associated with their offerings.
OpenAI acknowledges that further testing is necessary to fully understand how deep research agents can be leveraged to enhance user engagement and conversion rates. With the potential for users to utilize these tools more frequently, OpenAI hopes to deepen the relationship between users and its AI services.
This rollout signals a significant shift in making powerful research tools more accessible, which may ultimately influence users’ perceptions of AI subscription values. As AI continues to integrate into various sectors, offerings like OpenAI’s deep research could play a pivotal role in how subscribers perceive the usefulness of their investments in cutting-edge technologies.
