Factors.ai is an AI-powered platform designed to enhance B2B marketing efforts by identifying high-intent accounts and automating go-to-market (GTM) workflows. By capturing intent signals from various sources—including website traffic, CRM systems, LinkedIn, and G2—Factors.ai provides a unified view of customer engagement. This integration enables marketing and sales teams to build better audiences, execute intent-based campaigns, and drive more pipeline with less spend.
The platform offers features such as workflow automations for creating custom GTM playbooks, account intelligence for segmentation and scoring, and a LinkedIn AdPilot to maximize ad ROI. With compliance to GDPR and SOC2 Type II standards, Factors.ai ensures data security while delivering actionable insights. Trusted by over 500 GTM teams, it streamlines marketing operations and enhances decision-making processes.
