Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after being viewed. It offers features like Stories, where users can share content visible for 24 hours, and Lenses, which provide augmented reality experiences. The platform emphasizes real-time communication and creative expression.
With a focus on privacy and spontaneity, Snapchat has become popular among younger demographics. It also offers tools for businesses, such as advertising options and public profiles, enabling brands to engage with users through immersive and interactive content.