ChatLabs is an AI-driven platform designed to bridge the gap between social media engagement and e-commerce conversion. By analyzing user behavior and intent from social channels, ChatLabs creates personalized shopping journeys that mimic the intuitive and engaging nature of social media.
This approach ensures that visitors from social platforms experience a seamless transition to your e-commerce site, maintaining their interest and increasing the likelihood of purchase.
The platform’s Social eXperiences Platform (SXP) utilizes generative AI to deliver per-user content feeds, starting with the context of the initial social post that attracted the user.
As users interact, the system continuously refines the content based on their interests and behaviors, presenting a swiping-based interface filled with relevant brand content. This method keeps users engaged, encouraging prolonged exploration and ultimately leading to higher conversion rates.
