Delineate is an AI-powered analytics platform designed to enhance ecommerce profitability. It offers real-time insights into daily profits and contribution margins, enabling immediate strategic adjustments.
By analyzing customer acquisition costs based on profit rather than revenue, Delineate helps you determine optimal spending for customer acquisition, ensuring effective investment in the right channels.
The platform also evaluates the unit economics of each product in your catalog, identifying which items drive profit and which may hinder growth. This analysis supports informed decisions on promotions, discounts, or discontinuations.
Additionally, Delineate determines the best timing for sending discounts and win-back offers, targeting at-risk customers when they’re most responsive, thereby boosting retention and repeat purchases.
