Faraday is an AI-powered platform designed to help businesses predict and understand customer behavior at scale. By integrating seamlessly with existing data sources, Faraday enables data science and engineering teams to build predictive models that forecast customer actions such as purchasing, churn, and engagement.
The platform offers both a user-friendly interface and a developer-friendly API, catering to various technical proficiencies.
One of Faraday’s standout features is its inclusion of over 1,500 built-in consumer attributes on nearly 270 million adults, eliminating the need for businesses to source expensive third-party data.
This extensive dataset, combined with advanced machine learning algorithms, allows for precise predictions that can be deployed in real-time or batch processes. Faraday also emphasizes responsible AI usage, incorporating bias detection and mitigation tools to ensure ethical and accurate modeling.