Firsthand is an AI-driven platform designed to empower brands and publishers in managing, deploying, and safeguarding their digital content and data. By creating personalized conversational campaigns, it facilitates real-time consumer engagement across various online channels. This approach enhances brand-consumer interactions, ensuring that audiences receive relevant information precisely when needed.
A key component of Firsthand’s platform is Lakebed™, an AI-first data rights management solution. Lakebed™ ensures that companies maintain complete control over their data and content, protecting valuable knowledge assets while delivering targeted, in-the-moment interactions. This combination of AI-powered agents and robust data management tools positions Firsthand as a leader in the evolving landscape of digital marketing and advertising.
