Proxima is a predictive data intelligence platform designed to help consumer brands enhance their marketing efficiency. By leveraging advanced AI algorithms, Proxima creates custom audiences for paid social campaigns, enabling businesses to reach high-intent shoppers and improve return on ad spend (ROAS). With access to a rich first-party data pool of over 70 million U.S. eCommerce shoppers, Proxima’s solutions allow brands to scale their advertising efforts without compromising efficiency.
In addition to audience targeting, Proxima offers enterprise-grade analytics and dynamic industry benchmarks. These tools provide actionable insights into customer behavior, campaign performance, and market trends, empowering businesses to make informed decisions that drive growth. By integrating seamlessly with platforms like Meta, Proxima enables brands to deploy AI-generated audiences directly into their ad accounts, streamlining the marketing process and maximizing profitability.
