Apple is facing a lawsuit in federal court over claims that it misled consumers about the availability of Apple Intelligence features on its latest devices. The lawsuit, filed Wednesday in the U.S. District Court in San Jose, seeks class-action status and damages for users who purchased Apple Intelligence-capable iPhones and other devices but have not yet received the promised AI capabilities.
According to the complaint, Apple’s marketing created a “clear and reasonable” expectation that these advanced AI features would be available at launch. Plaintiffs argue that, instead of delivering on these promises, Apple released devices with significantly limited or missing Apple Intelligence functionalities, leading to consumer disappointment.
The lawsuit alleges that this constitutes false advertising, as Apple’s claims about the transformative nature of its AI capabilities did not match the actual performance of its products.
This legal action adds to Apple’s growing challenges as it struggles to roll out its highly anticipated AI-powered features. The delays have reportedly led to internal tensions, with Bloomberg reporting that Apple CEO Tim Cook has lost confidence in John Giannandrea, the company’s head of AI, regarding his ability to drive product development effectively.
Apple Intelligence was expected to be a key feature in the company’s latest devices, enhancing user experience with advanced AI-driven tools. However, the delays have frustrated customers who purchased new iPhones anticipating immediate access to these capabilities. While Apple has not publicly responded to the lawsuit, the case highlights the growing scrutiny tech companies face when launching AI-driven products.
As the legal proceedings unfold, Apple will likely need to address both the lawsuit’s claims and consumer concerns about when Apple Intelligence will fully roll out. The outcome could impact the company’s approach to AI development and how it markets future innovations.
