Google has launched Veo 3, its most advanced AI video creation tool, for all users through the Vertex AI platform, along with a faster Veo 3 Fast version for quick creative work. These tools allow users to turn text prompts into high-quality videos with synchronized sound, making professional video production more accessible and cost‑effective.
The demand for AI video tools has surged, with 70 million videos created since May and businesses alone producing over six million videos after gaining early access in June. Companies like Canva are integrating Veo 3 into their platforms to simplify video production for users. Canva’s Co‑Founder Cameron Adams highlighted how this technology supports their mission of making creativity accessible, offering an intuitive interface with built-in editing tools.
Creative agencies such as BarkleyOKRP have embraced Veo 3’s speed and quality, even recreating previous Veo 2 projects to take advantage of its improved voice and lip-sync precision. eToro used Veo 3 to generate 15 fully AI-produced versions of an advertisement tailored to different countries and languages, showing how AI enables personalized, global storytelling.
Veo 3’s features include simultaneous video and audio generation, 1080p output suitable for professional campaigns, and native multilingual dialogue production. An upcoming feature will animate still images into short video clips from simple text prompts. To ensure safe and responsible use, every Veo-generated video includes SynthID’s invisible digital watermark to combat misinformation, and Google provides indemnity coverage for enterprise customers.
With Veo 3, Google aims to democratize professional video production, empowering creators, businesses, and agencies worldwide to bring their ideas to life faster and more effectively while ensuring safety and authenticity in AI-generated content.
