Google has recently announced the pricing details for its new AI video generation model, Veo 2, which was first introduced in December. According to the information available on the company’s pricing page, the cost of using Veo 2 is set at 50 cents for every second of video created.
This pricing translates to $30 for a full minute and an impressive $1,800 for an hour of generated video content. To put this price into perspective, Jon Barron, a researcher at Google DeepMind, compared it to the production costs of the blockbuster film “Avengers: Endgame,” which had a staggering budget of $356 million, equating to about $32,000 per second of footage.
It’s important to note that while customers will be charged for each second of video generated, they may not utilize every second they pay for. Additionally, Veo 2 is not expected to produce lengthy films like “Avengers: Endgame” anytime soon, as Google has emphasized that the model is designed to create clips that are at least two minutes long.
This innovation in video generation comes in a market where other models are also making waves. For instance, OpenAI has introduced its Sora video generation model, available to subscribers of ChatGPT Pro for a monthly fee of $200.
As the demand for AI-generated content continues to grow, Veo 2’s pricing structure positions it as a competitive option for creators looking to produce engaging video content without the hefty price tags typically associated with traditional video production. With the ability to generate high-quality video quickly and affordably, Google’s Veo 2 could significantly impact the way video content is created and consumed in various industries.
