Hightouch, a data marketing startup, has raised $80 million in Series C funding, bringing its valuation to $1.2 billion. This funding will support the company’s expansion in AI-powered marketing tools, business development, and hiring. Sapphire Ventures led the round, with participation from NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator. This latest valuation nearly doubles the company’s worth from its last round in 2023.
Founded by former Segment engineers Tejas Manohar, Kashish Gupta, and Josh Curl, Hightouch aims to simplify data synchronization for marketing, sales, and customer service teams. The company’s core product, its Customer Data Platform (CDP), allows businesses to utilize data from cloud warehouses to create personalized campaigns, loyalty programs, and seamless integrations with over 250 marketing and CRM tools. Its user-friendly interface enables both technical and non-technical users to access and use data efficiently.
Hightouch’s AI Decisioning product, launched in August 2024, takes automation further by using AI to optimize marketing strategies. This tool runs thousands of experiments to suggest the best customer engagement strategies, helping businesses enhance customer experience and maximize revenue. The growing demand for AI-driven solutions encouraged the company to secure this latest funding round.
The company has gained significant traction with clients like Spotify, PetSmart, Tripadvisor, and Grammarly, expanding its market reach. As AI continues to shape marketing strategies, Hightouch sees increasing interest from top executives looking to enhance customer experiences and boost lifetime value.
Hightouch’s past investments include a seed round in 2020 from Y Combinator, a $40 million round led by ICONIQ Growth, and a $38 million round in 2023. With this fresh investment, the company is well-positioned to lead the AI-driven transformation in marketing and data synchronization, solidifying its role in the industry.
