Meta has acquired Play AI, a startup specializing in generating realistic, human-like voices using artificial intelligence. A Meta spokesperson confirmed the acquisition, which was first reported by Bloomberg. The entire PlayAI team is expected to join Meta in the coming week, according to an internal company memo.
The memo describes PlayAI’s technology as a strong fit for Meta’s ongoing work in AI. It highlights PlayAI’s expertise in natural-sounding voice generation and its platform that simplifies voice creation. This technology is expected to support several Meta initiatives, including AI-powered characters, Meta AI, wearable devices, and audio content tools.
This acquisition aligns with Meta’s broader strategy to strengthen its artificial intelligence capabilities. The company has been investing heavily in AI talent and partnerships. Recently, Meta recruited several researchers from OpenAI and reached a deal with Scale AI. As part of that agreement, Scale AI’s CEO, Alexandr Wang, joined Meta to lead a newly formed group focused on developing artificial superintelligence.
Although financial details of the Play AI acquisition were not disclosed, it was previously reported that Meta and Play AI had been in discussions for a possible deal. The move suggests Meta sees high value in enhancing its voice-based tools and AI experiences across various platforms.
By integrating PlayAI’s voice technology, Meta aims to deliver more engaging and lifelike interactions through its AI assistants and virtual characters. This could also improve user experience on Meta’s wearable devices and open new possibilities for creators working with audio content.
Play AI’s team will now work directly with Meta’s product and research divisions, contributing to the development of smarter, more natural-sounding AI systems. As competition in AI intensifies, particularly around voice and generative tools, this acquisition positions Meta to better compete with companies like OpenAI, Google, and Amazon.
