Snapchat has introduced AI-powered video lenses exclusively for Platinum subscribers, enhancing its augmented reality experience. The new feature, called “AI Video Lenses,” debuts with three options: a fox lens that places a fox on the user’s shoulder, a raccoon lens with raccoons running overhead, and a flower lens that creates a blooming effect while zooming out.
Snap announced that these lenses are powered by its in-house generative video model, bringing cutting-edge AI technology to its user base. The company emphasized its commitment to innovation in AI, machine learning, and augmented reality, highlighting its history of introducing advanced tools to its community. According to Snap, users can expect new AI-powered lenses to be released every week.
This update follows Snap’s previous work in AI-driven AR, including an on-device AI model demonstrated last year that could modify a user’s background and clothing in real-time. The AI Video Lenses aim to offer a fun and immersive way for users to engage with AI-driven effects within the Snapchat app.
